Increasing Spend Amongst A Key Customer Group

The mission:

To help a leading UK holiday park operator unlock new revenue opportunities.

What we achieved:

We revealed why a key cohort spend significantly less, uncovering barriers, motivators, and unmet needs that shape their engagement with park facilities.

How we achieved it:

By combining in-park interviews with quantitative analysis, we delivered evidence-based insights into behaviours, preferences, and ideas for re-engagement.

The outcome:

Actionable recommendations that enable the brand to boost revenue from the key cohort across the short and medium term.