To help a leading music streaming service and a QSR brand adapt to the changing commuting patterns that have reshaped food consumption post-Covid in the US, UK and Australia.
We revealed how consumer routines and needs have evolved, uncovering new opportunities for engagement, growth, and more relevant service offerings.
By combining Online Diary Studies, Mental Metaphors, and Implicit Response Testing, we delivered evidence-based insights that illuminated the shifts in consumer behavior.
Actionable recommendations that enabled both brands to redefine their strategies, better serve today’s commuters, and capitalise on emerging market opportunities.
