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Research Articles

Empowering you to make informed, research-based decisions gives your business a competitive advantage.

New Calorie Labelling Rules & Inflation; Can you Count on your Menu Optimisation?

Menus are one of the most critical communication tools that hospitality companies have at their disposal. With new calorie labelling rules and inflation at a 30 year high, can you count on your menu optimisation?
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Sub-conscious thoughts about cashless payments

Are cashless payments making it easier or harder to feel in Control of our finances?
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5 Ways to Develop your Creativity

Many years ago I remember attending my first idea generation session at Yum Restaurants International and feeling extremely apprehensive.
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5 Principles of a Great Insight

Insights are the fuel that drive great communication and innovation. They are a short sentence that shows a deep understanding of the motives that drive consumer behaviour.
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5 Tips for Writing Great Insights

Insights are the fuel that drive great communication and innovation. They ensure everything your brand does is grounded in a consumer truth.
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5 Techniques To Uncover The Truth

Intellectual Alibis and posturing are natural human behaviours and interesting challenges to overcome when searching for insight.
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We use the most pioneering research techniques that delve into the subconscious mind to give us the deepest insight into human behaviour. These insights cannot always be elicited via traditional research techniques.
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