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Understand consumer’s deep relationship with four macro challenges facing the US consumer

The Challenge

A large US retailer wanted to understand customer sentiment at a deep psychological level that would impact their business post lockdown in 2020. They wanted to know how the current consumer's mindset would influence their behaviour in Q4 of that year.

The Approach

We utilised Implicit Response Testing to understand and quantify consumers mindsets from the perspective of six deep psychological constructs.

The Outcome

Cowry Consulting then evaluated ways the client can respond – across comms, customer experience, and business decisions. They then proposed a set of potential actions and ideas based on the research that can be further interrogated, operationalised, and brought to life.

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