At Truth be gold, we are passionate explorers of human truth. Let us help you shine by leveraging our extensive global behavioural research experience.
HOW WE CAN HELP YOU TAP INTO THE MIND OF YOUR CONSUMER
The majority of consumers' decisions occur in the subconscious mind. But unfortunately, we cannot always access this information via traditional research techniques.
We use the latest thinking from cognitive neuroscience and neuropsychology to develop ways to access deep insights hidden in our subconscious.
We are experts in Psychometric, Biometric, Neurometric Techniques, and traditional research approaches and have been perfecting our protocols over the past 25 years.
Proven, Clear & Actionable
Proven, clear, actionable recommendations that drive business performance.
Evidence you can trust
Deep subconscious Evidence you can trust
Flexible solutions
Flexible solutions for every global market and budget
“Our five-year partnership with Truth be Gold has enabled both businesses to pioneer the use of Implicit Response testing for our clients. In addition, Emma has specifically helped us develop our relationships with our food & beverage and retail clients and has added significant value to the outcomes of those projects.”
- President, Cloud Army
“Truth be Gold conducted the pre-launch research for our brand before entering the UK. All we discovered was confirmed when we opened the restaurant, which gave us a great knowledge base and confidence to build the brand.”
- CEO, Popeyes Louisiana Kitchen, UK
“Truth Be Gold and Cowry have collaborated to create a truly innovative research approach that is rooted in behavioural science principles. The behavioural insights have led to the creative and practical design of interventions that truly change behaviour in the real world.”
- Jez Groom, Founder & CEO, Cowry Consulting
“We partnered with Emma at Truth be Gold on a ground-breaking research study that was a first in the industry both in the techniques used and the insights it elicited. It provided the basis for the brand’s calendar and promotional strategy to specific customer groups."
- Global CMO, Restaurant Industry
"Truth be Gold used psychometric techniques to help us understand consumers implicit and explicit reactions to a range of product concepts. Later in the development process, these products were then optimised using Truth be Gold’s qualitative techniques. Finally, we used the insights to develop our menu offering for the UK market. Oh and they are great to work with too!”
- Hilary Ansell, Head of Marketing, Marugame Udon Europe
How we can help you
Tap into the mind of your customers
We help global brands uncover what truly drives their customers, so you can act with confidence, outpace competitors, and deliver results that matter.
Our evidence-based approach reveals the hidden subconscious motivations behind consumer choices, empowering you to make smarter, faster decisions.
We bring decades of global expertise, uniting leading behavioural insight with advanced research techniques. From traditional methods to neuroscience tools, we design solutions that fit any budget.
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