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Our Work

Empowering you to make informed research-based decisions.
Consumer truths underpin groundbreaking insight. We are relentless to discover what drives consumers' beliefs, decision-making and behaviour. Not all research techniques are created equal; the selection requires an expert approach. Tools that access the subconscious mind gain the most significant depth of insight. Insights are only ever uncovered by synthesising information from multiple sources.

We have extensive experience working with clients in the hospitality, food & beverage, retail, financial services, automotive and government categories - both with corporate clients and agencies.

How we can help you

  • BRAND

    We apply various tools to understand your brand and how consumers perceive it, from long term tracking to a deep dive into the psychological constructs that apply to your brand and your competitors. As a result, we can give you deep insight into how you can optimise your brand positioning.

  • COMMUNICATION

    Minor details can significantly impact how consumers react to the messages you give them. Therefore, we have developed a range of protocols to understand deeply the impact and insights your communications have on your customers.

  • INNOVATION

    We love playing in the innovation space, and we have developed a range of proven protocols that can take your product from concept to launch. In addition, we believe the early stages of the innovation process are the most critical. Therefore, we have also developed a range of tools that ensure your innovation strategy is grounded in consumer insight prior to ideation.

  • NEW MARKET ENTRY

    New market entry has become a specialism for Truth be Gold. We have worked alongside clients who have taken a range of brands into new markets and given them the insight to optimise their brand positioning, product range and communication.

  • CUSTOMER EXPERIENCE

    We are very passionate about being the consumer's voice and providing deep knowledge to enable brands to optimise their customer experience. We often partner with Cowry Consulting to apply Behavioural Economics to the client challenge to offer interventions and outcomes as well as deep consumer insight.

  • Brand
    Communication
    Innovation
    New Market Entry
    Customer Experience
    We apply various tools to understand your brand and how consumers perceive it, from long term tracking to a deep dive into the psychological constructs that apply to your brand and your competitors. As a result, we can give you deep insight into how you can optimise your brand positioning.
    Minor details can significantly impact how consumers react to the messages you give them. Therefore, we have developed a range of protocols to understand deeply the impact and insights your communications have on your customers.
    We love playing in the innovation space, and we have developed a range of proven protocols that can take your product from concept to launch. In addition, we believe the early stages of the innovation process are the most critical. Therefore, we have also developed a range of tools that ensure your innovation strategy is grounded in consumer insight prior to ideation.
    New market entry has become a specialism for Truth be Gold. We have worked alongside clients who have taken a range of brands into new markets and given them the insight to optimise their brand positioning, product range and communication.
    We are very passionate about being the consumer's voice and providing deep knowledge to enable brands to optimise their customer experience. We often partner with Cowry Consulting to apply Behavioural Economics to the client challenge to offer interventions and outcomes as well as deep consumer insight.
    Techniques we use

    Case Studies

    New Market Entry

    Research that underpins the introduction of new hospitality brands to the UK.
    View Case Study

    Government

    Government youth progammes research
    View Case Study

    Financial Services

    The Think Forward Initiative – To help ING to understand the deep psychological themes that underpin a consumer’s relationship with non-cash payments.
    View Case Study

    Tourism

    Understanding customers’ requirements to develop clients retail offering
    View Case Study

    Retail

    Understand consumer’s deep relationship with four macro challenges facing the US consumer
    View Case Study

    Pub menu design

    Help several brands in the client’s portfolio make a step-change in their thinking around menu psychology and design
    View Case Study

    New Market Entry

    New Market Entry

    Research that underpins the introduction of new hospitality brands to the UK.
    View Case Study

    Government

    Government

    Government youth progammes research
    View Case Study

    Financial Services

    Financial Services

    The Think Forward Initiative – To help ING to understand the deep psychological themes that underpin a consumer’s relationship with non-cash payments.
    View Case Study

    Tourism

    Tourism

    Understanding customers’ requirements to develop clients retail offering
    View Case Study

    Retail

    Retail

    Understand consumer’s deep relationship with four macro challenges facing the US consumer
    View Case Study

    Pub menu design

    Pub menu design

    Help several brands in the client’s portfolio make a step-change in their thinking around menu psychology and design
    View Case Study

    Testimonials

    • “Truth be Gold applied traditional qualitative and quantitative tools to give us a holistic understanding of what our guests thought about their experience of the on park product. The insights from this research allowed us to prioritise and focus on the opportunities we had to improve the overall retail experience and increase spending on our parks.”

      - David Morrison, Retail Director, Parkdean Resorts
    • “Our five-year partnership with Truth be Gold has enabled both businesses to pioneer the use of Implicit Response testing for our clients. In addition, Emma has specifically helped us develop our relationships with our food & beverage and retail clients and has added significant value to the outcomes of those projects.”

      - President, Cloud Army
    • “Truth be Gold conducted the pre-launch research for our brand before entering the UK. All we discovered was confirmed when we opened the restaurant, which gave us a great knowledge base and confidence to build the brand.”

      - CEO, Popeyes Louisiana Kitchen, UK
    • “Truth Be Gold and Cowry have collaborated to create a truly innovative research approach that is rooted in behavioural science principles. The behavioural insights have led to the creative and practical design of interventions that truly change behaviour in the real world.”

      - Jez Groom, Founder & CEO, Cowry Consulting
    • “We partnered with Emma at Truth be Gold on a ground-breaking research study that was a first in the industry both in the techniques used and the insights it elicited. It provided the basis for the brand’s calendar and promotional strategy to specific customer groups."  

      - Global CMO, Restaurant Industry
    • "Truth be Gold used psychometric techniques to help us understand consumers implicit and explicit reactions to a range of product concepts. Later in the development process, these products were then optimised using Truth be Gold’s qualitative techniques. Finally, we used the insights to develop our menu offering for the UK market. Oh and they are great to work with too!”

      - Hilary Ansell, Head of Marketing, Marugame Udon Europe

    Get a Competitive advantage!

    Empowering you with deep insight, strategy and clarity to make informed, research-based decisions to give your business a competitive advantage.

    We use the most pioneering research techniques that delve into the subconscious mind to give us the deepest insight into human behaviour. These insights cannot always be elicited via traditional research techniques.
    Competitive advantage - rocking horse to real horse
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