Emma Woodley, the Founder of Truth be Gold, has spent her 25+ year career working client-side and as a consultant on some of the biggest brands in the world, using consumer insight, strategy and innovation to drive them to even greater heights. She is passionate about understanding people, creativity, and strategy and believes the best work happens when all three collide.
She is an expert in Behavioural Insight and has worked client-side on KFC, Pizza Hut, Taco Bell, Curry's, Dixons, PC World, Hallmark Cards and Booker Foodservice.
While traditional research is where Emma started her career, she is a pioneer of behavioural insight techniques and has perfected them globally for the last 20 years. These protocols have allowed her to access customers' subconscious minds to unlock deeper insight. As a result, she is an expert in Psychometric, Biometric and Neurometric Techniques and, of course, Traditional Research Tools.
While client-side, she led the insight function globally for Yum Brands based in Dallas, Texas, USA. As a result, she has gained valuable international experience and a long career working in the UK.
She now works with clients in the hospitality, food & beverage, retail, financial services, automotive and government categories—both with corporate clients and agencies. Emma is also an Associate of two leading consultancies in their fields; Cowry Consulting (Behavioural Economics) and Cloud Army (Neuroscience Research).
To find out more about her experience, check out her profile on LinkedIn.
Mel joined Truth be Gold in March 2022. During this period she has project managed an Eye-Tracking study for a global beverage company, implemented Implicit Response Testing (IRT) for clients in QSR and Home Services, managed an MMI qualitative study for a internationally recognised FMCG brand and completed a large scale multi-country diary study for a global company within the music industry.
These projects were successfully executed in the UK and across a number of international markets, including China, India, Australia, the USA, France, Germany and The Netherlands.
Previously, Mel worked within the housing sector over a period of 9 years. Initially starting within Residential Lettings and Property Management then latterly moving to New Homes Sales.
Mel is a keen runner and member of athletics club, Wycombe Phoenix Harriers. She has represented Buckinghamshire at the Inter-Counties Cross Country Championships and won team gold at the Buckinghamshire Cross Country Championships.
When not running, Mel enjoys hill walking with her two Golden Retrievers, Sydney and Arnie.
To find out more about her experience, check out her profile on LinkedIn.
