To enable a government provider of a youth service programme to enhance engagement in their services and win the tender to continue operating the service in the months following the research.
We used in-depth interviews and psychological constructs to understand what elements of the programme are most engaging and understand the drivers and barriers to signing up. We then quantified this information using an Implicit Response Test.
The organisation was able to identify ways to enhance engagement in the programme, validate its strategy going forward and win the tender the following year.
