Truth be Gold specialises in the research that underpins the introduction of new hospitality brands to the UK. These brands require consumer feedback to optimise the brand positioning and the menu for the UK market.
Depending on the clients' needs, many approaches have been applied to these launches: depth interviews, mental metaphor interviews, kitchen sessions, concept screening using implicit response testing, and preference testing.
Combining these approaches has enabled the client to ensure their brand, communications, store design, packaging, and menu are optimised for the UK market ahead of launch.
