{"id":72,"date":"2022-01-28T18:16:27","date_gmt":"2022-01-28T18:16:27","guid":{"rendered":"https:\/\/truthbegold.co.uk\/?post_type=case_study&#038;p=72"},"modified":"2022-02-13T17:06:34","modified_gmt":"2022-02-13T17:06:34","slug":"automotive","status":"publish","type":"case_study","link":"https:\/\/truthbegold.co.uk\/case_study\/automotive\/","title":{"rendered":"New Market Entry"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"the-challenge\">The Challenge<\/h4>\n\n\n\n<p>Truth be Gold specialises in the research that underpins the introduction of new hospitality brands to the UK.&nbsp;These brands require consumer feedback to optimise the brand positioning and the menu for the UK market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"the-approach\">The Approach<\/h4>\n\n\n\n<p>Depending on the clients' needs, many approaches have been applied to these launches: depth interviews, mental metaphor interviews, kitchen sessions, concept screening using implicit response testing, and preference testing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"the-outcome\">The Outcome<\/h4>\n\n\n\n<p>Combining these approaches has enabled the client to ensure their brand, communications, store design, packaging, and menu are optimised for the UK market ahead of launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research that underpins the introduction of new hospitality brands to the UK.<\/p>\n","protected":false},"featured_media":225,"template":"","_links":{"self":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/case_study\/72"}],"collection":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/media\/225"}],"wp:attachment":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/media?parent=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}