{"id":68,"date":"2022-01-28T18:15:00","date_gmt":"2022-01-28T18:15:00","guid":{"rendered":"https:\/\/truthbegold.co.uk\/?post_type=case_study&#038;p=68"},"modified":"2022-02-13T17:11:48","modified_gmt":"2022-02-13T17:11:48","slug":"retail","status":"publish","type":"case_study","link":"https:\/\/truthbegold.co.uk\/case_study\/retail\/","title":{"rendered":"Retail"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\" id=\"the-challenge\">The Challenge<\/h4>\n\n\n\n<p>A large US retailer wanted to understand customer sentiment at a deep psychological level that would impact their business post lockdown in 2020.&nbsp;They wanted to know how the current consumer's mindset would influence their behaviour in Q4 of that year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"the-approach\">The Approach<\/h4>\n\n\n\n<p>We utilised Implicit Response Testing to understand and quantify consumers mindsets from the perspective of six deep psychological constructs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"the-outcome\">The Outcome<\/h4>\n\n\n\n<p>Cowry Consulting then evaluated ways the client can respond \u2013 across comms, customer experience, and business decisions.&nbsp;They then proposed a set of potential actions and ideas based on the research that can be further interrogated, operationalised, and brought to life.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand consumer\u2019s deep relationship with four macro challenges facing the US consumer<\/p>\n","protected":false},"featured_media":226,"template":"","_links":{"self":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/case_study\/68"}],"collection":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/media\/226"}],"wp:attachment":[{"href":"https:\/\/truthbegold.co.uk\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}