Implicit response testing
An online testing technique that uncovers feelings, associations, and attitudes without the inherent noise and bias in asking people to fill in questionnaires. The testing is 'indirect' - we aren't directly asking people to rate things on a scale.
One of the most versatile tools in our toolkit, it can help clients to understand; brand mapping & tracking, concept test ideas, proposition development, claims and messages, shelf layouts, product testing, POS & packaging, pricing promotions, advertising & communications, experiential elements and brand identity.
Mental metaphor interviews
Depth interviews elicit the deep metaphors that motivate and drive us at the deepest level of our subconscious mind. It is an excellent way of getting a fundamental understanding of customers' perceptions of your brand, experience, communication, and what drives their decision-making.
A very innovative technique that uses memory as a proxy for what people find important. This approach has proved very useful when trying to prioritise what to change about an experience when there are many options that you could choose.
An implicit and explicit technique helps us understand a customer experience using a mobile platform that captures their thoughts and photographs an experience.
Ethnographic research is a qualitative method where researchers observe and/or interact with a study's participants in their real-life environment.