The observation and recording of eye behaviour such as pupil dilation and movement. It has applications in many areas and can be used to assess lots of different types of static and moving stimuli.
Visual saliency (pop-out testing)
We use an eye-tracking algorithm to analyse various types of static stimuli to optimise its design.
Galvanic skin response (gsr)
Refers to changes in sweat gland activity that reflect the intensity of our emotional state, otherwise known as emotional arousal.