To equip a global quick-service restaurant brand with the confidence to launch in the UK by creating a menu designed to resonate with local consumers and outperform the competition.
We identified the dishes with the strongest appeal, not just conceptually, but in their ability to drive real-world sales, ensuring the core menu was grounded in evidence, relevance, and commercial impact.
By applying implicit response testing alongside rigorous preference evaluation, we measured true consumer reactions beyond stated intent. This enabled us to pinpoint the menu items most likely to succeed, insights that later aligned directly with the final sales mix.
Clear, actionable recommendations that delivered a confidently optimised menu, maximising consumer appeal, securing competitive advantage, and driving measurable business impact from day one. A few months down the line, there was a clear correlation between the research findings and the final in-market performance.
